Overview

We are seeking a dynamic and motivated individual with 2-3 years of experience in marketing and social media management. This is a 'we will teach you' role, but we expect you to bring a solid foundation of experience and a willingness to learn. You will manage all social media platforms, create engaging content, write weekly blog features, conduct market research, gather customer feedback, and collaborate with the team to develop and execute marketing strategies and budgets. Most importantly, we are looking for someone who is willing to take on any tasks and responsibilities that may fall outside the traditional marketing role.

Key Responsibilities

• Manage and maintain all social media accounts (posting, scheduling, engagement).

• Develop and create new content for social media platforms (We are looking for someone who can design content in-house).

• Write weekly blog features for our website, focusing on financial planning, tax optimization, and estate management.

• Conduct market research to identify trends, opportunities, and areas for growth.

• Gather and analyze customer feedback through interviews and surveys.

• Collaborate with the team to develop and execute marketing strategies and budgets.

• Stay up-to-date with industry trends and best practices in marketing and social media.

• Engage and reply to customers on social media channels

• Responsible for outreach to media and journalists to secure media coverage and articles highlighting Optiml

Requirements

• 2-3 years of experience in marketing, social media management, or related fields.

• Graphic design skills. Can design and create content. (Adobe Suite is a plus.)

• Strong written and verbal communication skills.

• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, Reddit).

• Familiar with Google Ads and Analytics

• Willingness to learn and grow within the company.

Our Culture

• Startup environment focused on innovation and growth

• We're invested in your success - mentorship and learning opportunities

• Collaborative and supportive team that celebrates wins together

• Regular visits from our Chief Culture Officer, Palu the Aussie Shepherd

• Fast-paced tech environment with room to experiment and grow

• Open communication - your ideas are encouraged