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Our Story

It all started with a spreadsheet.

For years, our Chairman, Donald Jessome, managed his own financial planning with a custom-built spreadsheet, frustrated by the lack of clarity from banks and financial advisors. Like many Canadians, he found the process slow and opaque—each update meant another trip to an institution, more waiting, and yet another static report filled with numbers but little transparency. He wanted real control, the ability to adjust plans instantly, and have confidence that every decision made was truly optimized.

He kept asking the same question:

"How do I know this plan is the most tax-efficient strategy for me?"

Donald knew he wasn't the only one frustrated by this process. He had been telling his son, Max, and his nephew, Zac, for years that there was a gap in the market—a real opportunity to build something better.

So when the timing was right, Max, Zac, and Max's university roommate Alex—now co-founders of Optiml—set out to change that.

With Zac's experience at Realbase, a successful PropTech startup in Sydney, Australia, and Max and Alex's expertise as developers, we took the original spreadsheet and turned it into a platform designed to help every Canadian take control of their finances.

That's how Optiml was born.

Now, anyone can build and adjust their own tax-efficient financial plan—without relying on institutions, waiting weeks for updates, or settling for one-size-fits-all solutions.

The Optiml Team
Financial Spreadsheet

Where we started

Canadian Users

Where we are now

Our Journey

MAY 2022

Founded

Started with a vision to revolutionize retirement planning for Canadians

🎯

DEC 2022

First MVP

Developed our initial minimum viable product to test core concepts

🎯

🚀

APR 2023

First Accelerator

Accepted into Invest Nova Scotia Accelerate Program

🚀

SEP 2023

Second Accelerator

Accepted into the second round of Invest Nova Scotia Accelerate Program

🛠️

DEC 2023

Beta Complete

Finished development of our beta version with core features

🛠️

🔬

JAN 2024

Pilot Launch

Started pilot program with early adopters

🔬

💪

MAY 2024

Full-Time Team

Co-founders go all in—quitting their jobs to dedicate everything to Optiml.

💪

💰

JUN 2024

Pre-Seed Investment

Secured pre-seed funding to accelerate growth

💰

🏢

AUG 2024

VOLTA Residency

Accepted into VOLTA Residency

🏢

🎉

SEP 2024

Official Launch

Public launch of Optiml

🎉

🍁

JAN 2025

Coast to Coast

Expanding customer base serving users across all provinces and territories

🍁

Our Network of Support

Invest NS
Canada NRCC/NRC
Volta
Atlantic Fintech
Fintech Cadence
SMU

Our Mission

To empower Canadians to confidently take control of their financial future.

Our Values

Transparency, innovation, and putting our users' financial well-being first.

Our Vision

To create a future where every Canadian has the confidence, clarity, and tools to make the best financial decisions—without complexity or uncertainty.

Meet Our Leadership

Zac Davies

CEO & Co-Founder

Max Jessome

COO & Co-Founder

Alex Ingham

CTO & Co-Founder

Join Our Team
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Empowering Canadians to take control of their financial future.

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BBB RATING: A+

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