Our Story
It all started with a spreadsheet.
For years, our Chairman, Donald Jessome, managed his own financial planning with a custom-built spreadsheet, frustrated by the lack of clarity from banks and financial advisors. Like many Canadians, he found the process slow and opaque—each update meant another trip to an institution, more waiting, and yet another static report filled with numbers but little transparency. He wanted real control, the ability to adjust plans instantly, and have confidence that every decision made was truly optimized.
He kept asking the same question:
"How do I know this plan is the most tax-efficient strategy for me?"
Donald knew he wasn't the only one frustrated by this process. He had been telling his son, Max, and his nephew, Zac, for years that there was a gap in the market—a real opportunity to build something better.
So when the timing was right, Max, Zac, and Max's university roommate Alex—now co-founders of Optiml—set out to change that.
With Zac's experience at Realbase, a successful PropTech startup in Sydney, Australia, and Max and Alex's expertise as developers, we took the original spreadsheet and turned it into a platform designed to help every Canadian take control of their finances.
That's how Optiml was born.
Now, anyone can build and adjust their own tax-efficient financial plan—without relying on institutions, waiting weeks for updates, or settling for one-size-fits-all solutions.
Where we started
Where we are now
Our Journey
✨
MAY 2022
Founded
Started with a vision to revolutionize retirement planning for Canadians
🎯
DEC 2022
First MVP
Developed our initial minimum viable product to test core concepts
🚀
APR 2023
First Accelerator
Accepted into Invest Nova Scotia Accelerate Program
⚡
SEP 2023
Second Accelerator
Accepted into the second round of Invest Nova Scotia Accelerate Program
🛠️
DEC 2023
Beta Complete
Finished development of our beta version with core features
🔬
JAN 2024
Pilot Launch
Started pilot program with early adopters
💪
MAY 2024
Full-Time Team
Co-founders go all in—quitting their jobs to dedicate everything to Optiml.
💰
JUN 2024
Pre-Seed Investment
Secured pre-seed funding to accelerate growth
🏢
AUG 2024
VOLTA Residency
Accepted into VOLTA Residency
🎉
SEP 2024
Official Launch
Public launch of Optiml
🍁
JAN 2025
Coast to Coast
Expanding customer base serving users across all provinces and territories
Our Network of Support
Our Mission
To empower Canadians to confidently take control of their financial future.
Our Values
Transparency, innovation, and putting our users' financial well-being first.
Our Vision
To create a future where every Canadian has the confidence, clarity, and tools to make the best financial decisions—without complexity or uncertainty.
Meet Our Leadership
Zac Davies
CEO & Co-Founder
Max Jessome
COO & Co-Founder
Alex Ingham
CTO & Co-Founder
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